Company
Paybuyer is a development and licensing company bringing forth a new kind of message delivery technology.
This technology or system can be called Verification Based, Pay-for-Attention Advertising.
In this system, message suppliers define the recipients they want to pay to receive messages. The recipients are paid probabilistically for receiving the messages and the recipients' qualifications for payment are verified probabilistically.
Paybuyer.com offers one instance of what is likely to be the most important application of this general messaging technology: pay-the-imminent-buyer advertising.
Paybuyer's verification-based targeting system is far more accurate than prediction-based targeting systems, which almost all advertising uses in one form or another, e.g., interest targeting, behavioral targeting, demographic targeting, geo-targeting, and so forth.
With prediction-based targeting, the advertiser guesses that ad recipients are going to buy a particular product. With verification-based targeting, the advertiser knows with (near 100%) certainty that it is only paying for reaching people who are about to buy a particular product that the advertiser specifies. The advertisers knows because the purchases are verified.
The Paybuyer method and system are covered by a U.S. patent pending, available for license.
Michael Rossides - Founder
Mr. Rossides is an inventor.
Kelly Itano - Consultant
Mr. Itano is a systems engineer and programmer.
John Roberts - Consultant
Mr. Roberts is an artist working in various media.
James D. Stein, Ph.D. - Consultant
Dr. Stein is a math professor and author.
