How you pay buyers, and only buyers, of your choosing.
- You decide the buyers you reach.
- You can create a national ad.
- You can create a local ad.
- How you pay only verified buyers.
- Why searchers have to buy from one of your competitors.
- How it works out to 10 cents per buyer, on average, in theory.
- Why you'll pay more or less than 10 cents per buyer, in reality.
- How much cash do you need in your account?
- Your maximum liability is the amount in your account.
- You can pay for calls, too. It's 20 cents, on average, per buyer.
- Limit: a buyer gets 1 chance to win from each advertiser, per ad.
- A buyer gets 1 chance for viewing your ad and 1 chance for calling your business.
- Paybuyer's fee.
- Why is it legal?
You decide the buyers you reach.
In Paybuyer, you create an ad that is found with search terms (keywords).
The search terms state the product(s) or service(s) users must buy in order to be eligible to win $100 from your business.
The search form asks, "What do you plan to buy?"
The search term that the user puts in, let's say "piano," tells what the user plans to buy, of course.
When the user sees your ad, say an ad about pianos, she receives an electronic (virtual) lottery ticket with a $100 prize.
To be eligible to collect the ticket's $100 prize, she must purchase what she said she planned to purchase, in this example, a piano.
The product/service described or named by your search term is your target product or service.
To be eligible, a user must buy one of the target product/service from any of your competitors.
Book example
Let's say you're selling the book Born to Run.
In this case, your ad would include the search term "Born to Run."
A buyer, then, is a person who:
(a) buys Born to Run from any bookseller, except your business.
(b) buys within 10 days after viewing your ad or calling your business.
You can create a national ad
If you don't restrict an ad by location(s), it's a national ad.
In a national ad, a person is eligible to win $100 if he buys your target product anywhere in the U.S.
You can create a local ad
You can restrict an ad to a local area by entering city/state and/or zip/postal code.
In a local ad, a buyer is eligible to win $100 if the purchase takes place in a location you entered. The buyer or the seller may be in the location.
City example
If you enter Mayfield, OH, then a buyer must buy Born to Run in Mayfield, OH.
The buyer can be located in Mayfield or the bookseller can be located in Mayfield.
Zip code example
If you enter 44143, then a buyer must buy Born to Run in the 44143 zip code.
The buyer can be located in 44143 or the bookseller can be located in 44143.
How you pay only verified buyers.
When a user views your ad, he receives a 1/1,000 chance to win $100.
If he wins, you pay that $100.
But, you only pay the $100 if the user proves he bought one of your target products from one of your competitors after seeing your ad or calling your company.
Paybuyer demands proof-of-purchase, a receipt, as a rebate company would.
If a searcher with a winning ticket can't provide proof-of-purchase (which Paybuyer verifies), he gets nothing.
Bottom line: your money only goes to people who view your ad or call your business within 10 days before they buy.
Why searchers have to buy from one of your competitors.
An usual aspect of Paybuyer is that a searcher must buy from one of your competitors in order to be eligible to collect a $100 prize from your business.
We have this condition to ensure that our system and its payments are legal, that they are not an illegal lottery.
Additionally, the purpose of Paybuyer for advertisers is to enable you to reach people who are planning to buy from your competitors.
How it works out to 10 cents per buyer, on average, in theory.
Now, for every 1,000 buyers who view your ad, 1 is a winner, on average, to whom you pay $100.
That's 1,000 buyers for $100.
That's 10 cents per buyer.
It's double, 20 cents, per buyer who calls your business.
Why you'll pay more or less than 10 cents per buyer, in reality.
However, realize that a lottery ticket is a chance vehicle, so there's no way to guarantee how many buyers exactly will receive winning tickets.
If 1,000 buyers view your ad, there may be 0 winners, 1 winner, 2 winners, 3 winners, and so on.
You can end up paying $0, $100, $200, $300, or more, per 1,000 buyers who view your ad.
In reality, you will pay somewhat more or less than 10 cents per buyer.
If thousands of buyers view your ad, it will come close to 10 cents - we just can't say if it will be more or less.
How much cash do you need in your account?
For your ad to be seen, you must have at least $100 AVAILABLE in your account to pay prize winners.
If a user views your ad and gets a winning ticket we take $100 out of AVAILABLE and put it in ESCROW.
Then we verify that the user is a buyer:
- If the user is a buyer, we pay out the $100.
- If the user is not a buyer, we put the $100 back in your AVAILABLE funds.
To ensure your ad stays visible, we suggest you keep $200 AVAILABLE in your advertiser account.
Your maximum liability is the amount in your account.
Whenever a ticket is generated for a logged-in searcher, we randomly determine if the ticket is a winner or loser.
If it is a winner, we immediately move $100 from AVAILABLE into ESCROW, but we do not tell the searcher immediately that she has a winning ticket.
The money in ESCROW covers the potential payoff for this winning ticket.
11 days after the ticket is generated, we ask the searcher if she was a real buyer - i.e., did she buy the product or service she was searching on?
If she says yes and if she provides proof of purchase, we move the $100 out of ESCROW and pay the buyer.
If she says no or if she cannot provide proof of purchase, we move the $100 from ESCROW back to your AVAILABLE funds.
If your AVAILABLE funds drops to $0, then your ad(s) will disappear, until you have $100 back in AVAILABLE.
The point is, the maximum you are liable at any time, the maximum you will have to pay out in winning tickets, is the amount you have in AVAILABLE funds.
You may end up paying much less, but the maximum exposure you have is the amount you deposit in AVAILABLE funds.
You can pay for calls, too. It's 20 cents, on average, per buyer.
Paybuyer also enables you to pay real buyers to call, through a click-to-call widget in your search ads.
The cost is double that of viewing your ad, 20 cents per call on average.
This means that the buyer has a 2/1,000 - 2 chances out of 1,000 - to win $100.
When the buyer has double the chances to win, it's double the cost to you.
Limit: a buyer gets 1 chance to win from each advertiser, per ad.
A buyer may view your ad multiple times, using different search terms to find and view it, but he only gets one chance to collect $100 from you for viewing that ad.
Paybuyer eliminates duplicate chances to win.
There's an exception: If you create multiple offers, multiple ads that is, a buyer can get paid once for accepting each different offer.
A buyer gets 1 chance for viewing your ad and 1 chance for calling your business.
If you offer to pay a buyer for calling your business then the buyer can receive a chance to win for viewing your ad and a separate chance for calling your business.
Each chance is actually a separate virtual lottery ticket in our system.
The chance of winning of winning for viewing your ad is 1/1,000.
The chance of winning for calling your business is 2/1,000.
Paybuyer's fee.
You pay a $10 fee to Paybuyer for each $100 prize you pay.
That averages to 1 cent per buyer: 1 cent x 1,000 buyers = $10.
In other words, it's a 10% fee, which covers purchase verification costs.
So your total cost for showing your ad is, on average, 11 cents per buyer: 1,000 x 11 cents = $110.00
Your total cost for having a buyer call your business is, on average, 22 cents because the cost is double the cost for having a buyer view your ad.
Why is it legal?
To see why the Paybuyer system is legal, click here.
