Click Fraud Solution

Paybuyer provides a solution to click fraud because it guarantees that advertisers pay only genuine hot prospects who buy within 10 days of calling an advertiser.

But Paybuyer also lets buyers with no interest in buying from an advertiser get paid by that advertiser.

But this type of behavior is less harmful than it appears, for two reasons.

1. Abusers will be knocked out.

We have developed algorithms that detect and knock out abusive cheaters.

2. Collectors of EV payments will typically buy from advertisers that offer superior value.

Much more common than abusive cheaters are deal hunters angling for some free $EV payments.

These people should, in general, have a higher propensity than average to buy from advertisers with superior offers.

For example, assume a deal-hunter, Sue, plans to buy from Goodyear Tire but first wants to collect an EV payment from Ultimate Tire, which, we'll imagine, uses Paybuyer.

So, she calls Ultimate Tire and reports the call. She receives a provisional EV payment.

Now, if Ultimate beats Goodyear's prices by, say, 15%, Sue may indeed change her purchasing plans and switch from Goodyear to Ultimate.

The point is, advertisers that offer superior value may profit from users who try to "over- collect" EV payments.

Conversely, advertisers that offer mediocre value will probably lose money quickly through Paybuyer.