Glossary
- EV
- Expected Value. In the Paybuyer system, you make virtual EV payments that give real buyer callers a specified chance to win a specified jackpot. EV is a confusing math term meaning the fair sale value of your virtual payment. How EV = fair sale value is explained here.
- PPC
- Payment Per Call. This is the EV amount each real buyer gets for calling the phone number.
- Balance
- Each time a buyer reports a call, your balance is credited down by the PPC of the ad. When your balance reaches zero, you will recieve no more calls.
- Campaign
- In the Paybuyer system, advertisers pay money out in jackpots. So, the payment offers are organized by jackpot amounts.
For convenience, then, ad accounting and ad measurement are orgnized by campaigns. Each campaign has a specified jackpot that you, the advertiser, set.
In other words, a campaign is an EV payment offer you make that has a specified jackpot.
You may set up more than one phone number in a campaign. The multiple phone numbers will all share the same jackpot in the sense that callers to any of the numbers will have a chance to win that jackpot.
You can deposit more than one jackpot amount to fund a campaign, and you can keep adding jackpot amounts as necessary.
If you want to cancel a campaign or change the jackpot, you can cancel the campaign and add the phone number to a new campaign with a different jackpot.
You will receive your money back from the campaign account as long as the money is not owed to any winning caller(s).
- Jackpot
- The amount of money that a real buyer caller is eligible to win.
You deposit a jackpot amount into your campaign account to insure that a winning real buyer caller will get paid.
For each jackpot amount you deposit, there is only ONE winning caller.
You can deposit more than one jackpot amount, of course. For each of these jackpots, there will be one winner.
Now, if a caller is a winner, but is NOT a buyer, then the jackpot will be returned to your Available Funds in your campaign account.
- Real Buyer
- A real buyer is a caller who meets the conditions of your pay-the-buyer offer. So, he or she must buy within 10 days AFTER calling your business. For more details, see the Advertiser Summary.
- Telecom Funds
- See the explanation here.