Using Google to Find Services? You're Probably Paying Too Much.

Google ads – a.k.a., Sponsored Links – cost a fortune!

Up to $60.00 per click.

Similarly, Yelp, HomeAdvisor, Angi, and Thumbtack ads cost $10.00 - $100.00 per lead.

Other ad platforms, like Care.com, Rover.com, and Sittercity, have high fees, too.

These high ad costs are passed onto customers, of course, inflating the prices you pay.

PB ads cost less than 30¢ per buyer.

There are virtually no ad costs to pass on! So, PB advertisers can charge you less.


Examples of Google's astronomical costs for service advertisers.

The prices in the dropdown are averages of prices from Google's Keyword Planner below.

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