Pay-the-Buyer Phone Service

Game changing phone service.

Paybuyer's phone service is the first system that lets businesses of all kinds pay buyers to call. The mechanics and economics of this service are explained in our White Paper.

This service can supplant toll-free and free cellphone calls to sales lines because, all other things being equal, buyers choose services that offer "tie-breaking" payments.

Take frequent flier miles. All other things being equal, people choose an airline for its miles.

Miles have become one of the most successful business ideas not just of the last quarter-century but in the modern history of capitalism...the 14 trillion unredeemed miles that travelers hold are more valuable than all of the United States currency in circulation... David Leonhardt, New York Times, 4/20/2006

Rewards cards' share.

Take reward credit cards. Introduced in 1986 by Discover to compete with basic no-reward cards, they now account for over 75% of credit card spending. According to the New York Times, "Consumers with cash reward cards stop using other cards." A small payment breaks the tie.

Finally, take toll-free phone service. People who use landlines receive around a 5-cents-a-minute subsidy when they call a toll-free number. Because buyers strongly prefer this small freebie, toll-free largely replaced toll on national consumer sales lines. A small payment breaks the tie.

What will happen when sellers can pay imminent buyers dollars for calling? A plumbing company, for instance, could potentially pay $5.00 EV (a 1 in 20 chance to win $100) to a caller who's about to buy plumbing services.

Because it enables dollar-sized payments to hot prospect callers, pay-the-buyer phone service should sooner or later dominate on sales lines.