Won't cheaters take my money?
Yes, some people, knowing that they are going to buy a product that competes with yours, or from a seller that competes with you, will take a chance at a prize from your business, with no honest intention of buying your product, or from your business.
These "cheaters" are probably not a big problem.
First, most people just want to find a better product/deal. If you're providing that, you'll win your fair share of real buyer prospects.
Second, via statistics, we'll weed out people who abuse the system.
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