Google Makes $2 - $112 Off Your Clicks
The dropdown displays what Boulder advertisers pay Google per click for selected search terms. Google hides this information so ~90% of users have no idea.
Why Show Google's Cost Per Click?
We hope that if you learn how much Google makes per click, you'll realize that the ad dollars that now go to Google can be directed to buyers like you. And, we hope you'll support that goal.
We also want to show you how much cheaper Paybuyer is than Google so that you can honestly recommend it as a great deal to local businesses.
Paybuyer Costs Advertisers 87%-99% Less Than Google
At 25¢ per click, Paybuyer costs a fraction of Google. The discount depends on the search term. It ranges from 87% less for dogsitters to 99.75% less for personal injury attorneys.
It's an even better deal than that, actually, because Google advertisers pay for worthless clicks from non-buyers, while Paybuyer advertisers only pay for clicks from verified buyers.
Why Are Advertiser Payments Only 25¢ Per Click and $1 Per Call Initially?
The field of pay-for-placement search advertising, e.g., Google AdWords, was started by GoTo.com in 1998. To attract advertisers, GoTo's founder, Bill Gross, charged one cent per click, an extraordinary discount to the market. Once there were enough advertisers, prices rose fast.
Paybuyer is copying GoTo by offering advertisers an extraordinary deal, 25¢ per real buyer. When enough advertisers sign up, payments will rise, as dictated by economics.
Source: Google's Keyword Planner
Find it hard to believe how much Google charges per click? Here's a screenshot from Google's Keyword Planner. The Planner gives a range for each keyword. Paybuyer shows an amount in the middle. Keyword prices were checked August 27, 2020. They'll be updated periodically.
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